Lead impactful product launches under direction of CMO through my unique ability to blend analytical thinking with editorial-level storytelling. Guiding brand positioning, seasonal strategy, and product storytelling across channels is an instinct of mine. Crafting moments that feel personal and perform powerfully.
From Concept to Execution
Two new product launches require double the planning, managing, and presenting.
I had the opportunity and luxury to work side-by-side with the Chief Marketing Officer on formulating a messaging house, launch strategy, and meaningful activations/partnerships.
Once the decks are complete, I then presented to our Marketing team including directors and their respective team members. Following the presentation, I managed cross-functional channel plans and ensuring we received actionable items in the following weeks to present again as the final launch strategy.
