Introducing Myself
Where creativity met strategy and passion met career. I’m a brand builder, creative strategist, and campaign architect with a sharp eye for storytelling and a deep obsession with community. This is an art and I’d like to consider myself creative; I photograph, I style, I write, I draw [clothing], I listen [intensely], I imagine, and I see [the unseen].
I really, really love clothing, almost as much as building a brand! No one has your sense of personal style – it’s a brand in itself.
My passion lies in crafting narratives that resonate deeply, drive conversion, and foster lasting brand affinity across digital, social, influencer, and experiential touch points. With hands-on experience in brand strategy, creator partnerships, and campaign management at Allies of Skin and beyond, I thrive at the intersection of strategy and storytelling. From editorial direction to influencer marketing to full-scale 360° brand launches, I bring a rare mix of vision, agility, and executional power. I’ve led creator campaigns that drive six-figure revenue, built platforms from scratch, and scaled brand presence with cultural intention and aesthetic excellence. I bring both entrepreneurial energy from launching my independent magazine and a deep understanding of what resonates with modern consumers. I’m driven by intentionality, connection, and crafting campaigns that leave a lasting impact.
I am a do-er. An idea will always be an idea until is a success or a lesson.
Before starting at an established company, I made it my mission to earn experience one way or another. I grew up in Pennsylvania, mom is a respiratory therapist and my dad a scientist in laymen terms, so in other words, our childhood was quite normal. I wouldn’t change the way I experienced the world during those years, but when I turned 17, I felt this switch click on in me. I had a calling. It felt like a civil duty to tell stories, so I reached out to every friend [and soon strangers] to be apart of a monthly issue where I photograph and interview them. This hobby soon turned into a daily job. I love it this way. I still love to run this independent editorial of mine called ÜP while “earning my stripes” in the industry. I’d like to continue bringing my atypical visions to life via editorial and campaigns just in a team setting, so that is where my love for branding and story-telling came to be.
What You Should Know About Me
I lead with my heart – I always have and I always will. I learned quickly that teachers are only as good as their students, so I hope one day my leadership will shine light on this truth.
I Founded an Independent Magazine at Seventeen Years Old
At 17, I founded ÜP Editorial as a passion project turned full-scale digital magazine—built from the ground up to spotlight emerging talent and creative voices. As the sole editor-in-chief and creative lead, I’ve worn every hat: casting models, styling shoots, photographing and interviewing cover stars, writing and editing long-form features, and publishing polished issues to our website. I’ve managed each edition from concept to release while staying under budget, meeting deadlines, and building an engaged community across social platforms. ÜP has not only taught me how to tell meaningful stories—it’s shaped my identity as a creative leader, project manager, and brand builder.
Features: The monthly issues go beyond traditional story-telling with its granularity and impact.
Which Lead Me To Working for a Luxury Skincare Company, Allies of Skin
My time at Allies of Skin has been deeply formative—joining during its startup-to-growth phase gave me the opportunity to work cross-functionally and take ownership of high-impact initiatives. I led the development and presentation of 360° campaign strategies for key product launches, including the Advanced Gluca-Beta Hydrating Serum and 56-ingredient Founder’s Essence. I also spearheaded our largest creator seeding initiative to date, significantly expanding brand visibility and strengthening our influencer network.
Beyond campaigns, I conducted strategic case studies on social media marketing to guide future planning, managed the concepting and execution of new merchandise projects to deepen brand affinity, and coordinated event logistics for retail activations such as Neiman Marcus. Working within such an agile, fast-paced team sharpened my ability to blend creativity with operational excellence—bringing ideas to life from concept through execution with intention, clarity, and impact.
Features: Whether it was Jeannie Mae using the branded umbrella I produced and designed with our Creative Director, Jacky Yoon, for the global gifting of our Sunless Tan, or introducing tastemakers to our brand like Dr. Jake Deutsch and Brian Atwood, or even managing our largest seeding project yet with my only tool being Tribe Dynamics and CreatorIQ, there were always hero moments.
Now I Am On The Way to Continue Brand Building
I feel refreshed and empowered to confidently move into a “brand architect” role for companies far and wide. Discovering the bones and flipping the foundation into a stronger one. After years of expanding my network with my editorial; including, University associations asking me to speak on their panels, students following the Instagram before meeting me, receiving acknowledgments like Marianna Hewitt, and creating a whole new world people want to be apart of.
Features: TBD.
These experiences shaped who I am and why I love what I do. I’ve fostered and watered a special community, one that is home-grown. Now I have professional industry experience that have yet again confirmed my deep desire to continue building legacy brands and memorable moments.