People are at the center of everything you do, if they like your idea or not, they will be the deciding factor on how well your trajectory ascends and where your brand’s name will find itself.
Lead Largest Product Seeding: Gifting Hero SKU to 5K Micro-Influencers
Ayal Pascal, former Vice President of Marketing at Allies of Skin, entrusted me with the opportunity to seed 5K micro-influencers in our largest influencer initiative yet. That was my first project with the company, and I dove in headfirst.
Accompanied by the lovely CreatorIQ team, I was able to send out mass outreach emails in great effort to send them our Growth Factor Serum, a Vogue-favorite.
What I learned?
I. You will hear more no’s than yes’s.
II. There are endless opportunities out there and people to talk to, so just keep asking.
III. When you curate an inviting safe-space for consumers, they will want to be apart of the journey.
This was a success story.
CreatorIQ Panel Key Takeaways with The VP of Marketing at Allies of Skin
“Beauty brands keep missing the point on product seeding—sending free products to creators to build EMV. A CMO told me they only sent out 150 units. That’s nothing.
At ALLIES OF SKIN, we seeded over 5,000 creators with our Growth Factor Serum. The result? Millions in earned media, 2x search growth on Google and Amazon, 7 sell-outs, and 12,000 people on the waitlist.
Want impact? Think bigger.”
More Community Building at its Finest!
Mass Seeding
Seeding 5K Micro-Influencers
Oscar’s Facial Program
Guests received AOS facial
Allies Club Affiliates
Advocacy by members and paid partners
Celebrity Mentions
Jessica Alba and Gabrielle Union-Wade
Gabrielle Union Shares The One SPF During Vogue Beauty Secrets Video
Shop The One SPF
Gabrielle Union-Wade
Actress