Lauren Ratner, Chief Brand Officer at rhode skin gives insight into product marketing:
“We saw an opportunity to create a solution for a daily need. Our customer won’t go anywhere without their Peptide Lip Treatment, but it can be annoying to dig through your bag to find it or realize you left it at home. Since everyone has a phone glued to their hands, it was a natural fit to combine the two. The Lip Case is a product that marries both needs together in its simplicity.” It sounds so simple when it’s explained like this, and yet no one else has brought anything remotely close to market or sold their product in such an innovative way – the fact 200,000 and 400,000 people are on the wait lists for the Lip Case and Peptide Lip Tints, respectively, is testament to this.”
Jessica Diner, Vogue Business
Crafting Something New for Allies of Skin, A Branded Umbrella
Responsible for our Sunless Tan PR that would be sent out to hundreds of tastemakers and micro influencers alike, I had to get really, really creative with a 12K budget.
When you include sourcing, production, internal resources, product, and shipping, the budget tightens quickly. However, I managed to only spend 6K, half of the requested amount. Let’s talk about how I did this in an elevated, efficient way.
Deciding to batch our “Sunless Tan” initiative, I wanted to seamlessly gift our best products and merchandise items to protect our community in the summer against harmful UV-rays.
I decided to include our The One SPF with our Sunless Tan in our exclusive metallic “Good Skin is in The Bag” pouch and a branded hat, tote, and never-before-done umbrella. Working with Jacky Yoon and Sean Sharifi, we created a staple.
PHASE I: CONCEPTUALIZE & DESIGN
Collaborated with Creative Director, Jacky Yoon and Sean Sharifi.
SUNLESS TAN PR PROJECT
PHASE II: FIND MANUFACTURER & PRODUCE
Sourced manufacturer Heavenly Studios, who we worked on multiple projects with including branded headbands and robes for facial activations in both Los Angeles and New York.
SUNLESS TAN PR PROJECT
PHASE III: STRATEGIZE OOH PLACEMENT
Not only did the umbrellas reach hundreds of our Allies community, but they were in the hands of Jeannie Mae at the Gold House Gold Gala Event celebrating AAPI excellence across fashion, beauty, tech, and more. They served as a perfect shade source in California sun.
SUNLESS TAN PR PROJECT