ALLIES OF SKIN
Allies of Skin is a luxury Singapore-born skincare brand carried in Violet Grey, Net-a-Porter, and Sephora. As Marketing Manager, I led 360° campaign execution across every channel from influencer strategy and celebrity partnerships to global launches ensuring each activation connected the brand’s science-forward identity to its aspirational community.
I cross-functionally planned and launched two major product campaigns, orchestrated a high-profile activation with bestselling author Case Kenny for the “Skincare = Self-Care” initiative, and assisted the exclusive Founder’s Essence launch in partnership with Violet Grey: a cultural gathering of editors, influencers, and tastemakers that became a brand-defining social moment.
My work spanned GTM, cross-functional management, social creative direction, influencer briefing and gifting, merchandise research, and event production, driving $350K+ in earned media value through a single hero SKU campaign.
ÜP Editorial
ÜP Editorial is an independent fashion and culture publication I founded, built, and continue to run, bridging the gap between high fashion storytelling and accessible cultural commentary. As Creative Director and Social Media Manager, I conceive and produce every issue: writing and editing editorial features, directing photography, managing a growing contributor network, and building an audience that understands fashion as a lens for living.
The ÜP Instagram grid reflects deliberate visual curation developed across 80+ posts, with each issue anchored by an editorial interview series and original photography. I direct every shoot, style every frame, and write the copy that gives each piece its voice.
ÜP is proof of concept: I built a brand with a distinct point of view from zero, and I maintain it alongside client work — because I believe creatives and strategists make the best brand managers.
Beauty MarketingIQ
Beauty MarketingIQ is a business intelligence platform tracking brand strategy and consumer behavior across the beauty industry. As Beauty Analyst, I research and interpret market movements from emerging ingredient trends and retailer positioning to ecosystem shifts. These insights are translated into actionable data-backed strategies for emerging and growing brands.
This role sharpens the analytical dimension of my brand work: understanding not just what consumers respond to, but why, and how brand decisions upstream shape community behavior downstream. It informs most brand decision I make.
Kaycee Conallen Design Studio
KCDS is a high-end interior design studio where I serve as Brand Manager and Social Media Manager, responsible for translating the studio’s design philosophy. We are built on four pillars: Design, Authority, Function, and Craftsmanship. Our digital presence earn trust in potential clients.
I conceive, produce, and edit all social content, creating original editorial that communicates the craft behind each project: the texture of authentic Italian marble, the detail of a micro-mosaic shower, the atmosphere of a kitchen designed for hosting. The result is content that doesn’t just show beautiful spaces, it builds authority and attracts the right clients.
Working across industries has made me a stronger strategist. Luxury brand language translates whether the product is skincare, a magazine cover, or a hand-laid marble wall.
@hannah.beil
As a personal creative, I have partnered with global brands across fashion and beauty developing original content that reflects both brand identity and my personal point of view. Partnerships have included Valentino Beauty (Donna Born In Roma Eau de Parfum), Prada Beauty (Paradoxe Eau de Parfum), L’Occitane en Provence (Full Body Care Line), and Peppermayo (Spring Collection 2024).
Each collaboration is approached as a creative brief: what story does this product want to tell, and how does my aesthetic lens serve that story? The result is content that feels native to my platform while remaining true to each brand’s world.